THi Collective
100% Dedicated Pickleball Marketing Agency
We don't split our focus. Every client we take on is in the pickleball space. We know the players, the brands, the culture, and what actually moves people to act.
We don't split our focus. Every client we take on is in the pickleball space. We know the players, the brands, the culture, and what actually moves people to act.
Most agencies get briefed on your sport. We already know your customers, your competitors, your community, and what it feels like to play at the kitchen line.
Tyler Irvin founded THi Collective after 10 years as a player and 5 years working inside the industry across media, apps, equipment, and accessories.
The Dink — pickleball's leading media brand
Selkirk & Gearbox — top-tier paddle brands
Pickleballers & Main Court — product and growth for pickleball apps
TriggerGrip Pro — accessory brand marketing
"We don't need to study your industry. We already live in it."
Tyler Irvin — Founder, THi CollectiveVideo, photo, and written content that speaks to pickleball players. Because we are pickleball players. No generic lifestyle shoots.
Full-service social management with a deep understanding of the pickleball community, culture, and what actually drives engagement.
Performance campaigns on Meta, TikTok, and Google targeting pickleball's fast-growing audience with precision and efficiency.
Email strategy, list growth, and campaigns that convert. Built on what we have seen work inside the brands leading the sport.
Brand positioning, campaign concepts, and creative direction that sets pickleball companies apart in an increasingly crowded market.
Connecting brands with the right players, creators, and personalities. We know the pickleball ecosystem and who moves the needle.
Growing a club is not just about new members. It is about keeping the ones you have. Our club model tackles both sides of the equation.
Targeted digital campaigns, local awareness, and community-building strategies that grow your member base consistently.
Re-engagement campaigns, loyalty programs, and email strategies designed to increase lifetime membership value and reduce churn.
Content and social strategies that make your club the one everyone wants to join and never wants to leave.
Clear reporting on member growth, campaign performance, and retention metrics. No guesswork, just actionable data.
We work exclusively with pickleball businesses, from the fastest-growing brands to your local club.
Compete in the most crowded equipment segment with creative and paid strategies that cut through.
Build brand identity and community with performance-driven content and influencer partnerships.
Reach passionate players at the right moment with targeted digital campaigns that drive conversion.
Grow membership, boost retention, and build a community that plays together and stays together.
Let's talk about what THi Collective can do for you.
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